One example of how our approach to 'big data' has resulted in improved outcomes and world renowned fertility practice, is CAREmaps. For patients choosing CAREmaps, we routinely collect photographic images of their developing embryos every ten minutes through several focal planes so that we can very closely monitor them. Up to 100 additional pieces of data are recorded for each embryo and we use this information to compare the patterns and timings of development between successful embryos (those resulting in a baby) and those which did not succeed. This analytic exercise has resulted in CAREmaps; our own embryo selection models, unique to CARE.
We also use our extensive database to analyse the timings of laboratory procedures, in order to optimise fertilisation rates and pregnancy rates, for example. We study the time intervals between egg collection and IVF or ICSI and we fine-tune our practice ensuring that everything we do is optimised. With data from millions of embryos and thousands of treatments, CARE has opportunities to continue to analyse and improve the way we offer and execute fertility treatments.